Vidalia Pure American Cotton Final White

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Join the Vidalia movement, where we champion pure American cotton. As guardians of our environment, we are crafting a new story for cotton's future.

Pure American Cotton.

Vidalia stands out as one of the rare entities that can truly boast of Pure American Cotton. Where many organizations may seek shortcuts, avoid their duties, and shy away from responsibility, Vidalia understands that purity is not achieved through such means. True purity is the result of diligent effort and the adherence to strong values.

Vidalia News

VIDALIAMILLS.COM | 4.30.2024

Cole Viramontes says his ultimate aim is to achieve a zero-pesticide operation, though the path is challenging and far from straightforward. Many assume it's simpler than it is, particularly given the distinct climate conditions in our region compared to, say, the central or eastern parts of the country. Despite the Southwest region's diversity, spanning from Texas to California, the variability in weather and cropping systems presents unique challenges. Over a decade, he's embarked on this journey and has made significant strides, notably in reducing pesticide use and improving plant and soil health. This endeavor has not been without cost, but he's optimistic about its future payoff. He's pursuing certification in this area, although the term "regenerative" lacks a legal definition. A few organizations offer certifications for regenerative farming that provide tiered recognition. It's a system that ranges from Tier 1 to Tier 5, with Tier 5 representing the pinnacle of regenerative practices, including zero pesticide use and the integration of cover crops with subsequent replanting. However, his vegetable program's constraints, especially regarding food safety standards, prevent him from allowing animal grazing, a critical component of the highest tier of regenerative farming.

FORBES.COM | 3.28.2024

Vidalia Mills in Vidalia, Louisiana, is the first and only mill in the world to embed a unique digital tracker into its plant-based cotton fibers. It’s a safe tracing technology similar to that used in pharmaceuticals and is made from a non-petroleum-based cellulose or sugar. This is a way of authenticating the cotton, tracing it back to its origins: the farm, the harvest, even the very seed.

VIDALIAMILLS.COM | 3.28.2024

Vidalia | Meet the Growers: Cole Viramontes | Part 1

Cole Viramontes recounts a rich family legacy rooted in agriculture, tracing back to his grandfather's founding of their farm in the 1950s, marking the beginning of a 70-year journey in farming. Initially, his grandfather cultivated a variety of commodity crops, including cotton and grains, laying the groundwork for the farm's future. The agricultural venture faced its challenges, especially when transitioning to the hands of Cole's father in the 1980s. During this period, the volatility of commodity markets prompted a shift towards vegetable farming, with green chili peppers, onions, and watermelons becoming the new focal points, though cotton remained a part of their crop rotation.